How well do you know your potential mobile users? What is their readiness to pay for apps and make an in-app purchase? Everything boils down to the type of Mobile OS your users prefer. So, analyzing the User ‘Behavior’ Plays a big Role here.
Understanding how behaviors & functionalities differ between Android and iOS users will help you to analyze which user group is the most profitable for your product and company goals and will ultimately enable you to choose the platform that is right for your mobile app development.
By learning your users’ choice of smartphone, you would gain useful insight from statistical data alone. For example, an iOS user typically has a higher income and a little premium lifestyle than Android users. These small insights may influence your decisions about the product’s monetization strategy and roadmaps. If your monetization strategy is aligned heavily on in-app purchases, an iOS application may be the most profitable choice; however, if you are planning to monetize through ad placements, Android might be your best platform.
We must always remember that the primary objective of any mobile application is to provide end users with a solution to any specific problem they collectively face.